IRL’s mission is to reintroduce the world to its physical self by bridging the digital and analog divide with engaging emotional experiences. Ultimately, IRL is building the first integral co-reality platform, creating engaging emotional experiences made up of the unique interaction between Smart Collectibles™ and smart surfaces imbued with value through authentication on the blockchain, carrying behavioral metadata, having unique functionality based on each individual gaming need and having the ability to be created, customized, purchased, traded and sold on the IRL integral co-reality platform.

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